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Case Study

Nov. 2020 – Dec. 2021

Vibe By California

Over the course of just a few months, we were able to increase all SEO metrics including traffic, domain authority, keyword ranking, and backlinks.  These SEO gains led to more traffic, more conversions, and increased visibility.


New Customers


Organic Search Traffic


Social Media Referrals

The primary causes of the increase in organic search traffic were related to a restructuring of the company’s site and on-page SEO, reader-friendly URL structures, optimized content creation and the publication of articles both on the website and through press release channels, sitemap creation/submissions, and the increased brand presence across social media platforms (most notably Instagram).


Website Optimizations


Keyword Research and Tracking


Content Creation - Social and SEO Blog Articles/Press Releases

Cannabis marketing with instagram using phone and cannabis products

Social Content Essentials


  • 2 photo shoots per month
  • 10-20 edited photos per shoot
  • Content uploads
  • Compliant hashtag database
  • Social media strategy meeting

SEO Essentials


  • Website Audit
  • Competitor Analysis
  • Keyword Tracking
  • 2 blog articles/mo (1,000 words)
  • Backlink Building
  • Analytics Monitoring and Reporting
Cannabis Marketing Box with different packages

Content + SEO Premium


  • Social Content Basics included
  • SEO Essentials included
  • 2 additional photo shoots
  • Analytics reporting

Ready to Grow?

Get in Touch

Phone and cannabis products illustrating how to market your cannabis brand with instagram
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